Vision and strategy

Vision

Uponor’s objective is to enrich people’s way of life throughout the world by producing energy-efficient and flexible indoor climate and plumbing solutions that elevate the comfort to a new level while helping save natural resources.

Uponor aims at continuous profitable growth, brand leadership and the forerunner position in the industry.


Strategy

Uponor’s strategy comprises three focus areas: growth, brand and operational excellence. The consistent development of the Uponor brand and operational excellence during the recent past has strengthened the company and built a solid basis for a profitable growth.

Uponor targets organic growth in its current markets in Europe and North America, in new geographic areas as well as in new segments of the market. Uponor focusses on businesses and geographic areas where it has or can achieve a strong market position.

Uponor’s leadership position in the single-family segment provides the company with a good platform for entering the project business. Thus, it can utilise its advanced solutions and strong expertise also in the commercial and public building sectors of the market.

Plastic pipe systems continue to gain ground both in new build and in renovation, thanks to their better handling properties, easy installation and durability. Uponor offers a wide range of products for indoor climate (radiant heating and cooling) and for plumbing, meeting the requirements of the building industry professional, the infrastructure and the consumer.